Nike is the most valuable sports brand in the world, especially in North America. Nike on the other end had a strategy of exploring the current and developing new market, so its shops are in nearly 200 Countries. The slogan is “Impossible is nothing”. Like Adidas, it sells the products to independent distributors, licenses and subsidiaries. This dedication started with Adidas' organizer Adi Dassler. The organisation uses various groundbreaking outdoor advertisement such as billboard soccers, expansive wall scrappers , topiary styled billboards etc. *You can also browse our support articles here >. Nike is an international US - American sportswear manufacturers. Adidas is the second largest company who manufactures sporting goods all over the world. Besides, I like trying new products”, on Nike and Adidas Compare and Contrast Essay. In 2009, the Market shares of Adidas was 22% of the worldwide athletic footwear while on the other end the market shares of Nike was about 33 % . The most basic distribution strategy adopted by Adidas is to concentrate resources at the place where most profitable customer segment is available. The adidas Group strives to be the global leader in the sporting good s industry with sports brands built on a passion for sports and a spo rting. Adidas AG is beating Nike Inc. on Wall Street recently, with shares that have gained 21.87%, so far this year, compared to 16.92% for Nike. These companies also provide the customers varieties of footwear such as sports shoes, casual shoes, boots, sandals and stockings. In order to grab attention and to stir up Emotional appeal it used Fantasy and surrealism because certain images shown create fantasy. The sophistication of the equipment used also depends on the sport itself and the nature of those who play it. 1. Other positioning of Adidas in customers mind is basketball shoes , this is because generally basketball players wears it because of its unique design and light weight. While Nike on the other end has very specific target audience .It focuses mainly on males and females, who are between 18 35 years old. For example, if you’re a women’s size 8 for Adidas, your foot is 9.7-inches long. It was difficult to find data from company s website as sometimes they might not say their weakness. Free resources to assist you with your university studies! While to stir up Rational appeal it indirectly compared it s products with other products, the ad might be effective as it shows and considers its products superior in every game as compared to other companys products. VAT Registration No: 842417633. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with over 23.6 billion euros in annual revenue and a brand value of … Different brands, for example, Adidas and Reebok their items are less expensive, hence being progressively assessable to breaking. 3. Which was most effective advertisement strategy as it helped the compnay to increase 14 % brand ratings by gamers.Additionally popup ads can also be found on yahoo , espn home pages etc . Adidas. 48 Vitosha Boulevard, ground floor, 1000, Sofia, Bulgaria Bulgarian reg. Whereas, Nike shoes run a half size smaller. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and … While the target audience of both the brands are same as well as the brand building strategy adopted by both the company seems to be same. 56 49. Unsurprisingly, Western Europe is the main market for Germany’s Adidas … After the software is downloaded, if one points the camera on the markers, one can see virtual 3d Nike T90 boots. For example sample 4 said I like Nike because the products are very much cool and also there are various types choices available and various types of pattern and styles are available, So it looks that People are more concerned about quality and comfortableness than price, so by this it can recommended to Adidas to focus more on its quality. PhDessay is an educational resource where over 1,000,000 free essays are collected. Nike although continuous to compete in the global market as the leader in terms of sportswear accessories, Adidas is growing exponentially at the speed of light and gradually coming to the verge of giving Nike a competition. In addition to these it also cuts down the prices of product during special festivals and events in order to increase its sales or to finish the old stock . North America and Western Europe are the pair’s two top regions for sales. As for ratings’ distribution, Nike has a higher variance (ranging from 3.5 to 4.5 stars) compared to Adidas’ ranging from 4 – 4.5 stars out of 5 stars. For TV ads Nike uses various sports channels to promote its products by various celebrities like Ronald no, Renaldo, and Roberto Carlos. Net income grew by 14.9% at Nike and 48.5% at Adidas. 40 % of respondents prefer and gave an average rate of 6.9 to Adidas because it is cheaper and lighter in weight. 64 78. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. While other 20 % likes it and gave an average rate of 7.5 because they feel Nike provides more variety of design in shoes than Adidas and they look more stylish. Scholars So both companies are investing more and more in their promotional strategies, to attract more customers and at last to expand their growth. Market and Literature Review of Adidas and Nike. The first disadvantage of carrying primary research was difference in response. The objective was to grab the attention of the people towards the billboard and adidas was successful in doing that as shown in figure , traffice around that froze for about 70 mintues. George and Lennie's fellowship gives them a sense a reason and having a place. Prepared by: Chuck Viasi MBA 330 - Innovation and Technology Management August 11, 2012 ------------------------------------------------- Executive Summary Nike, Inc. is a globally-recognized athletic sports apparel company with strong. All work is written to order. 2 Date. Our behaviors proved that the products do value for money. "Long hours" was the most mentioned Con at NIKE. This is not an example of the work produced by our Essay Writing Service. It also uses yahoo to promote its products, according to me the objective of using yahoo and other popup ads is to make youngsters who often goes online, aware about the brand. Nike shoes run half a size small, whereas adidas … 1. Nike’s high variance could mean that more Nike’s sneakers are either a hit-or-miss, whereas Adidas… Marketing Nike and Adidas have also been the top sponsors in the sports industry. For Nike, … Adidas has its own unique brand positioning in the mind of customers. His inspiration was to make all competitors perform better in the game of their choice. Nike sold $22.3 billion worth of footwear in 2018 while Adidas … Disclaimer: This work has been submitted by a university student. While they are selling similar products, Nike products are more expensive than Adidas because all Nike brand has high and advance technology. Nike Inc. In fact, the advertisement is a way to let consumer know what is new, different or available and also provides a useful information for shoppers in order to make the product known in the market. Adidas has been subject to many of the same criticisms as Nike in relation to worker exploitation including in a report by War on Want on conditions in Bangladesh in 2012. The recent Adidas original Ad has celebrities like David beck ham, Agnes den, they used Informative Advertising because the objective of the ad was to create awareness about the launch of its new star wars collection which includes cool, funky clothes and shoes for youth, so in order to attract them they used Musical Appeal to stir up the feeling of buying. Both Nike and Adidas are sportswear companies whose products throughout many parts of the world are very popular and have been the top two leading sport companies in the sports industry. Retained earnings at Nike decreased by 11% and increased 13% at Adidas. Total estimated time used to complete this report will be 9 week. It has established its own website, where customers can get lots of information about the products and company. More recently, both brands … Key findings of Marketing Strategies Adopted By Nike and Adidas after analysing Secondary data ; There are various promotional strategies adopted by Adidas which includes television, internet, billboards and magazines. The use of sports equipment has grown and developments have been made technologically over the years to improve their performance and also the efficiency in which the sportsmen and women use to play the sports. 12M .. NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary3 Overview and History4 Organizational Strategies and Innovation5 Organizational Design and Effectiveness6 Competitors7 Organizational Structure7. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. As Adidas, Nike also focuses on football players under its target audience. Same as Adidas, it also sells its products online. It grounds them in the present while pushing them ahead into a future. Save time and let our verified experts help you. They pretty much have the same target: people who love sports. Main Difference The main difference between Adidas and Nike is that the logo of Adidas is three stripes, whereas the logo of Nike is a swoosh. On Twitter, Adidas’ 2.9m football and soccer followers are outnumbered by Nike’s 4.6m whilst on Facebook, the gulf is even larger with Nike Football’s page enjoying over 42.2m followers, … 9th Oct 2017 In conclusion, Nike and Adidas are famous sport brands and which people usually tend to compare them to each other. … According to Global Market Shares, Nike is sitting at 31%, while Adidas is estimating about 16% of footwear status. Much the same as different brands, Nike supports certain expert competitors, however theirs are substantially more prevalent. Other than this Nike uses ESPN magazines to promote its product. Recently in order to improve its brand positioning , it made a deal with NFL by paying 1 billion dollar (approximately) , Nike will produce all the on-field apparels , it will also produce game uniforms and other side line personal apparel and fan gear. Other than this , adidas also uses various maganizes and newspapers in order to promote its products . While they are selling similar products, Nike products are more expensive than Adidas because all Nike brand has high and advance technology. 2. Nike After analysing primary data it can be said that, respondents like Nike more than Adidas, and Nike s communication strategies are more effective than Adidas. Logo of Nike is Swoosh while that of Adidas … Along these lines, all that they do is established in sports. While to gather secondary data internet, magazines, annual reports of the company, articles were used. These two companies sell and offer a wide range of products for the customers and their products offered is mainly on sports wear for men and women. For example many of the samples said I would go for Adidas because they are cheaper and also I feel myself more comfortable in the products of Adidas, particularly youngsters who are fascinated in playing foot ball because David Beckham wears it. Adidas also uses various sales promotion startegies in order to increase its sales, one of the recent sales promotion strategies is adidas coupons and coupons code in which adidas distributes coupons through dealtaker.com in which if a customers code matches with the adidas code , discount up to 30% or more than that will be given by company on various types shoes. It was established in 1920.The Original founders of Adidas were two brothers Rudolph and Adi Dassler .The companys first manufacture were slippers and after that they decided to make sport shoes which went so successful that it led them to open their own shoe making factory in 1926. Registered Data Controller No: Z1821391. It is also now recognised as world s leading manufacturer, designer, marketer and distributor. In addition to these it sponserd soccerex football festival for 2010 football and has confirmed four year sponsership deal with it . Nike on the other end has image of an innovative company who focuses making new innovations and designing new style shoes. The sample used by a secondary person might be small. The objective of the deal must be to promote its products in foot ball after successfully promoting it in NBA games .Aditionally adidas have agreed to make eight year sponsership with major league soccer the objective of adidas is in to promote its products as well as to increase growth of the league and insvesment for youth development . 2. Manual Method is used to get output information after analysing data. On the other end the sales of Nike in the fourth quarter of 2009 was decreased down by 7 %. Nike was founded and established in 1964 while Adidas was founded and established in 1948. Nike and Adidas Compare and Contrast Essay. Nike and Adidas have also been the top sponsors in the sports industry. To assemble primary data a questionnaire was designed which compares both athletic brand Adidas and Nike. Other than this recently adidas used windows messenger game platform in order to promote its Predator and f50 boots to the age group of 15-24 years old males. Nike was initially started in 1962 as a blue ribbon sports. Friday, 23 December 2011, At present, in the market, we have many products launch everyday and the advertisement can’t let the consumer know all new products available but I don’t think it is true. Introduction Reference this. Out of total respondents, only 70% of respondents were able to give description of recent ad of two companies out of which 40 % of respondents described Adidass new star war collection, while other 30 % of respondents described Nike s War hawk Matt Scott s No excuses commercial. According to me , the objective of using internet marketing was to attract the younsters who spends more time online than watching TV. It promotes its products by adopting endorsement focus scheme, creating a prevailing media existence, establishing flagship stores and use of magazines, billboards, mobile etc. For example, there was a soccer match between two famous European teams, Real Madrid and Bayern München, and Adidas … https://phdessay.com/nike-and-adidas-compare-and-contrast-essay/, Assignment on Brand Building Nike Marketing. In conclusion, Nike and Adidas are both famous sports brand, people usually tend to compare them to each other and got a finally choice but I think price is a vital factor that influences consumers to make the final decision. Adidas shares have also outperformed the … Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. So it was difficult to generalise the information. Limitations of Secondary Data Collection Method. Study for free with our range of university lectures! Looking for a flexible role? On the other hand, Adidas is a worldwide sportwears manufacturer based in Germany and founded by Adolf Dassler on 18 August 1949. On one hand, Nike owns around Umbro, Hurley, Converse and … You can view samples of our professional work here. The implementation of these rules apply to the sort of equipment that is used in each sport. Adidas shoes tend to run bigger than Nike’s by at least 0.1 inches based on the shoes. Retrieved from https://phdessay.com/nike-and-adidas-compare-and-contrast-essay/, Nike and Adidas Compare and Contrast Essay. Price is a vital factor that influences consumers to make the final decision. But on the other hand 60 % of entire sample likes and gave an average rate of 8.5 to Nike, out of which 40 % sample likes it and gave an average rate of 7 because they deem its shoes are good in quality, comfortable over long distance. Nike vs Adidas. In terms of market focus, Retail is a key focus for Nike in connecting with consumers, both online and in store. We're here to answer any questions you have about our services. Nike uses various online methods in order to promote its products. Nike vs Adidas market rivalry. The person who wrote secondary data might be biased. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. NIKE had 178 more reviews than adidas that mentioned "Work environment" as a Pro. Nike uses different promotional strategies. Nike as brand has high premium , so the price of its products is high than adidas. In contrast, Adidas sponsors professional soccer, tennis, general athletics with mainly clothing. In 2009 the sales percentage of Adidas reported decline in profits. So for this purpose it opened its shops all around the world. Nike is additionally known for having better quality. The same size on Nike … The purpose I will be showing in this paper is the comparison and contrast which … As compared to Adidas, the price of products of Nike are high. While the first quarter of 2010 shows 53 % increase in net income. Haven’t found the relevant content? Each individual has its own view. Adidas is much smaller than Nike, but what makes Adidas different is that it has a better sense of what its customers are looking for and works on it. Statistics reveal that Adidas shoes were out in front of Nike for a … 60 263. The products of Adidas are divided in to 3 Categories, Adidas Performance Sports shoes, perfumes, eye wear, Adidas Original Superstar Sneakers, Vintage Clothing, Adicolor Trainers, Adidas Style Caps , Bags , Belts , Hand Gloves Etc, Trainers,BodyCare,Sneakers, Hoodies , Clothes ,Caps , Bags , Perfumes etc. It is the world's leading supplier of. Nike. No, Nike and adidas do not have the same sizing. Adidas is an older brand as compare to Nike by the date of establishment. There are various Pricing strategies which are followed by Adidas according to its product. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Nike and Adidas … These types of billboard s were specially launched for the target market of Hong Kong who is found of latest technology. Besides sports footwear, the company. Some people remember it because they reflect that the frequency of Nike s ad on TV is more than Adidas. The two companies have a difference in their market segmentation in that when Nike applies the geographic segmentation to enter the developing markets in other parts of the world, … It was time consuming, costly as it takes lots of time to find a respondent who can fill questionnaire. Recent research founded that Nike scored low rates as compared to Adidas in terms of positioning; this is because they primarily focuses on men, only 10% of female supposed that they would buy Nike sneakers again, while rest of the women likes Adidas because it focuses on both men and women uniformly. In case of target audience both Adidas and Nike have different target audience globally. Recently in japan adidas came with unique outdoor adverisement concept where two footballers were hung wearing hearness and have to play football for 10 mintues. It mainly shows its ad during football games. The founders of Nike were Bill Bower man and Phil Knight. As compared to Adidas , the price of products of Nike are high. Nike's market top right currently is around 110B USD, while adidas' is around 40B USD, so on the off chance that you needed to purchase Nike you'd need to go through much more cash than to purchase adidas. 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