The attitudes and intentions of these four consumer groups towards online shopping were analyzed by using ANOVA. Over 780 university students were surveyed and answered a 108-item self-administered questionnaire. Data was collected in 1997, 1999, and 2000 from corporate Web sites via three methods, namely, a jury, third-party ratings, and a software agent. The popularity of online shopping among Nepalese customers has increased with the cost-reduction of technology-based goods, the cost of internet services, and easy access to the internet. The individuals analysed are experienced e-shoppers i.e. A self-administered questionnaire, based on prior literature, was developed and a total of 370 post graduate students were selected by random sampling. (Journal of American Science 2009;5(8):39-49). Further studies should explore other factors that influence attitude towards online purchasing behavior with a broader range of population and higher representativeness sampling method. The study found that online shopping in Jordan is still, India's online market grew at a staggering 88% in 2013 to $16 billion riding on booming online retail trends and defying slower economic growth and spiraling inflation according to a survey of Assocham. Such a model would explain and help predict the effects of website usability on online purchases, but few studies have been devoted to such model development. Shanlax International Journal of Management. The study was conducted in the Kollam, Kerala, the Data for this study was gathered in July 2016 by primary data collection method through questionnaire administered among students of different colleges located at Kollam, Kerala, that have purchased at least one item through online … Keywords: Online shopping, consumer attitude, consumer behavior, Web, empirical study. The data were collected with valid and reliable questionnaires, then they were analyzed using the Partial Least Square (PLS) where gender served as the moderating variable, and experiences and shopping frequency as the independent variable, and anxiety as the dependent variable. As an exploratory effort, we adopted and extended Kaplan's landscape preference model by including factors of legibility, coherence, variety, and mystery, and examined their effect on cognitive and affective appraisals and their impact on purchase intention. Online shopping or marketing is the use of technology (i.e., computer) for better The study was undertaken among the students … To understand if educational qualification has any impact on online shopping, To understand whether website usability has any impact on, Price listed is higher compared to traditiona. Pregledom literature o profilima internetskih kupaca postavljen je okvir za ispitivanje studentske populacije koja je prepoznata kao predvodnik suvremenih potrošačkih i tehnoloških trendova. E-tailers may Age: 4. the effect of RQ on self-brand connect. RQ mediates the Purpose – The objective of this paper is to analyse whether individuals' socioeconomic characteristics – age, gender and income – influence their online shopping behaviour. The results indicated that utilitarian orientation, convenience, price, and a wider selection influenced consumers' attitudes towards online shopping. online shopping behavior and problem formulation along with the study question. ), and then the collected data were analyzed using the Statistical Package for Social Sciences Version 18.02 (SPSS). Age, gender and income: Do they really moderate online shopping behaviour? ��� ���xX�������[�h��%|���ؕ����!U�Uٶ٦��"���5 �]t�(��0;#6a����4��NdQ�5�����'���I��O����j:�o�Ÿ*���)$�^'���� Although many surveys have investigated ecommerce’s effect on traditional stores, there are almost no resources about the influences on consumers themselves. Online shopping is popular among the students community. The regression analysis demonstrated the determinants of consumers' attitudes towards online shopping. These studies explain online shopping important and consumer buying behavior in online shopping. Hence the very vast scope for studying the online shopping behavior of the students. 4 0 obj Moreover, Web site success is significantly associated with Web site download delay (speed of access and display rate within the Web site), navigation (organization, arrangement, layout, and sequencing), content (amount and variety of product information), interactivity (customization and interactivity), and responsiveness (feedback options and FAQs). Keywords Online shopping, Study: Online Shopping Behavior in the Digital Era Posted by Jiafeng Li on May 10, 2013 in Market Research Be the first to comment Online shopping is predicted to … The results of the study highlighted that there is a significant relationship of online shopping with gender, internet literacy, and online product price. A number of studies have investigated e-shopping behavior based on different theories. Professor, P.G. A quantitative approach to the survey of the sample (N=250) chosen with convenience sampling in Indonesia was employed. The increasing internet penetration and availability of more payment options boosted the e-commerce industry in 2013. <> Together, the three studies provide a set of measures with acceptable validity and reliability. The performance metric that was developed includes the subconstructs user satisfaction, the likelihood of return, and the frequency of use. Editor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try. The technology aacceptance model was used to study the effective factors on student e-shopping behavior and this … ICICI bank became the, users, the Internet penetration in India re, could transfer orders, invoices and other b, retailing is a form of electronic commerce, majority users (IAMAI, 2011). Name: 2. Additionally, utilitarian orientations, convenience, price, wider selection influenced consumers' attitudes towards online shopping. individuals who often make purchases on the internet. Examine the Online Shopping Behavior Among Students . (2014). Join ResearchGate to find the people and research you need to help your work. Students have been the majority online shoppers so this study finds out the attitude of students towards online shopping. Usage of online e-tailing is prevalent among the youth. Masovni razvoj novih tehnologija utoliko je iznjedrio niz karakterističnih fenomena među kojima se nalazi i internetsko kupo-vanje -koje se u ovom radu razumijeva kao individualna praksa kupovanja proizvoda i usluga putem interneta bez posrednika (Farag i dr., 2006; ... Aktualizacija ove tematike po Norum (2008: 373-374) pridonosi otvaranju cijeloga istraživačkog područja u kojem je adresirana uloga mladih, napose studenata, kao nositelja suvremenih tehnoloških trendova koji čine lukrativno tržište dobara i usluga. Education level Bachelor’s Degree Master Degree PhD Degree 5. The study was, set up their own website. Web sites provide the key interface for consumer use of the Internet. In context to Nepal, time-saving, offers, easy ordering system and information available at the online shopping portal, were the main reasons for the shoppers, to prefer online shopping. As a shopping medium, internet attract human so attract researcher. A field survey with 495 online customers using two different categories of websites was conducted to validate the research model. Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of the lifestyle. The current status of studies of online shopping attitudes and behavior is investigated through an analysis of 35 empirical articles found in nine primary Information Systems (IS) journals and three major IS conference proceedings. of people via internet. Due to wide spread internet access by people and e-commerce usage by traders, online shopping has seen massive growth in recent years. Significant demographic background differences in terms of marital status, number of credit cards held, hours of Internet use, and primary use of the Internet were found among the four consumer groups. All rights reserved. The findings also suggest lack of significant common methods biases across the jury-collected data, third-party data, and agent-collected data. According to Ozkisi and Topaloglu (2016), the Internet has been an essential part of everyday life with the information technologies developing rapidly. Access scientific knowledge from anywhere. The study is about identifying whether the Romanian student population suffers to a certain degree of CBD in their online shopping behavior and what are the factors that favor it: the internet history, personality, or income level or other. A conceptual model of online shopping is presented and discussed in light of existing empirical studies. The aim of this study examines the significance of attitude toward online shopping. Malaysia will be become a main shopping destination in this region by 2010, with spending target by foreign tourists to be increase to 50%. aspects related to online shopping. The study was undertaken among the students of Assam University. Young people have been the majority shoppers online and thus this study finds out the attitude of youth towards online shopping. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing �'" ��� �'4Q� n?�w`U��lS��q�N����8Gc6U��T+�� ]�5ML����o#q�m�7� 2z�Sc+z��4\��5�e���� ߶+�&n�T]:4ݮ�����ל9�Jh�4�c�\���Q�� ��y�R��b��{8�v���1�6hF��_��p��`3N�e�h�b�I Practical implications – The results obtained help to determine that once individuals attain the status of experienced e-shoppers their behaviour is similar, independently of their socioeconomic characteristics. new way of doing business. Young people have been the majority shoppers online. RQ was conceptualized as a formative second order factor. The study identified that there are Transaction security and multiple payment options, Personal privacy and security, Product price and quality, the speed of access and after – sales service were few major factors that affect students’ online shopping behaviour. online shopping in this study. 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